SaaS-Angel
Thoughts on B2B-SaaS Sales and Business Development

How to Build a Buyer Journey in B2B SaaS

By Alexander Bloech • 09 Dec, 2022
Far too often, I see early stage b2b SaaS founders missing a super valuable instrument of streamlining their sales efforts and increasing their chances of winning deals. Particularly in enterprise or higher value pricepoints. To prevent this to happen, the buyer journey is a very helpful tool to streamline the sales process and ensure the best outcome.

2022 - A Great Summer in SaaS?

By Alexander Bloech • 22 Sep, 2022
It has been a great summer of SaaS in Europe starting with SaaStr Europa 2022 in Barcelona at the beginning of June. Finally, we were able to meet in person again. I really enjoyed meeting lots of great SaaS founders, investors and attending interesting sessions. Particularly, on where the journey is headed regarding the SaaS market.

Qualifying-out

By Alexander Bloech • 06 May, 2022
In a pipeline status call, I recently discussed an important topic that sounds counter-intuitive: qualifying-out of a sales or customer engagement.

Why Start-ups Die - 2021 Edition

By Alexander Bloech • 01 Mar, 2022
When I recently started to reflect on 2021 and my personal learnings, I also thought about the start-ups in my network that did not make it or hit a hard time. 90% of all start-ups won’t make it - they say. The interesting part is why. They also say it is typically not the product or the market and I tend to agree.

Book: Monetizing Innovation - How Smart Companies Design The Product Around The Price

By Alexander Bloech • 31 Jan, 2022
Once your MVP / Product is ready to ship, founders / CEOs usually start thinking about pricing. This proves difficult oftentimes, because there is usually no history, no customers or direct feedback that helps setting the right price. You never know if you leave money on the table or lose customers due to high pricing.

Helping to Buy vs. Selling

By Alexander Bloech • 11 Jan, 2022
In a recent mentoring session, a SaaS Founder and CEO asked: “The prospect is now interested in seeing a demo. How do I close them? What do I say? Do I send them the contract?”

Simple Outreach Planning To Generate Leads

By Alexander Bloech • 05 Jul, 2021
One of the major questions for product oriented SaaS founders in the very early stages is how to contact people to use or try your new product. Where can you find them? How would you start contacting them? What message should you use?

Preparing A Go-To-Market Plan

By Alexander Bloech • 04 Jun, 2021
Speed is of the essence for any founder / CEO of a b2b SaaS Start-up. Once the MVP is ready, it is time to go-to-market and attract your first customers. What is better than high speed? High-Speed combined with accuracy! Start-ups are also faced with having limited resources. Therefore, instead of just jumping into action, some basic planning and thinking can help to optimize these efforts. In the end, this can save you a lot of time on your journey to first revenue.

Book: Fast Forward - Accelerating B2B Sales For Startups

By Alexander Bloech • 17 May, 2021
A founder/CEO in my network mentioned this new book about b2b SaaS sales that has just been published. He was going to read it over a weekend. It sounded really interesting, so I went ahead and ordered it myself. The weekend was nice and sunny and I was able to sneak in some reading on my balcony.

Don't Sell Yourself Short - Minimal Effort Status Updates for Business Angels

By Alexander Bloech • 14 Apr, 2021
When building your b2b SaaS start-up, you will be juggling many balls simultaneously: product development, go-to-market, hiring and (potentially) attracting angel investors. I receive quite a lot of investment requests. Unfortunately with many of them, the actual business progress of the company is difficult to understand. The reason is mostly quite trivial: other items had a higher priority. There was no time to prepare! So when the call with the angel comes around, the spreadsheet or the data in the CRM is not up-to-date.
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